When you talk to your audiences in a way that really speaks to them, you see your business become a beloved brand.

A little hands-on expertise

Wordplant writers have the knowhow and experience to find and tell stories that engage. We use skills honed over a good few years in the industry to dig for treasure, throw in some authenticity, and bring the seeds of ideas to life.

Our corporate and publishing backgrounds mean we have a firm grip on the business angle too. Leave it to us. Your messaging will really say something, be fully on-brand, and lovely things will come of it.

Anna Scaife
Wordplant Founder & Senior Writer

An experienced feature writer, magazine editor and copywriter, Anna revels in any type of storytelling. She's quick to grasp the crux of your business, your communication objectives, and your tone of voice. She gives you top notch content and punchy copy in return, often working with only the barest bones of information.

Anna moved from freelance editing to founding Wordplant to support busy businesses in dire need of both an extra pair of hands and a trained eye. Her love of inspiring language stems from a childhood spent with her nose in a book. Her unique insight into what makes business tick comes from a previous life in corporate customer services management.

Anna is the current editor of Family Times magazine and writes for both Abode and Avenues magazines. In her spare time she likes to read and write – just to mix it up a bit.

All about
Get to know

Anna Scaife
Wordplant Founder & Senior Writer

An experienced feature writer, magazine editor and copywriter, Anna revels in any type of storytelling. She's quick to grasp the crux of your business, your communication objectives, and your tone of voice. She gives you top notch content and punchy copy in return, often working with only the barest bones of information.

Anna moved from freelance editing to founding Wordplant to support busy businesses in dire need of both an extra pair of hands and a trained eye. Her love of inspiring language stems from a childhood spent with her nose in a book. Her unique insight into what makes business tick comes from a previous life in corporate customer services management.

Anna is the current editor of Family Times magazine and writes for both Abode and Avenues magazines. In her spare time she likes to read and write – just to mix it up a bit.

Kathy Catton
Senior Writer

Fast and efficient, Kathy is the master of skillfully pitched, entertaining and informative content that reaches your audiences and resonates. She's also Wordplant’s go-to for detailed copyediting and proofreading, ensuring that everything that goes out the door is shipshape and sharp.

Kathy's first magazine article was published when she was just 15 years old. Her poetry anthologies and script for the stage were penned even before university, where she studied languages. Emigrating from the UK after the new millennium, she finally swapped a successful career in human resources for a bright future in writing.

Kathy published her first book in 2007. A feature writer for Abode, Latitude and NZ Today magazines, she produces compelling content for clients all over the world.

Kathy Catton
Senior Writer

Fast and efficient, Kathy is the master of skillfully pitched, entertaining and informative content that reaches your audiences and resonates. She's also Wordplant’s go-to for detailed copyediting and proofreading, ensuring that everything that goes out the door is shipshape and sharp.

Kathy's first magazine article was published when she was just 15 years old. Her poetry anthologies and script for the stage were penned even before university, where she studied languages. Emigrating from the UK after the new millennium, she finally swapped a successful career in human resources for a bright future in writing.

Kathy published her first book in 2007. A feature writer for Abode, Latitude and NZ Today magazines, she produces compelling content for clients all over the world.

The amazing people we work with

We think of working with our clients as a personal collaboration. It’s our job to learn about you, to look for what’s unique about your voice, get the facts and then create sharp, accurate and well-crafted copy and content that connects.

Wordplant is perfect for busy SMEs, start-ups and individuals, as well as digital agencies and PR firms. Here are some of the incredible businesses and people we've had the privilege to work alongside.

Double-O Consultants

Feather & Finch Photography

27Publishers

Ana Galloway Photographer

Nathan Cook Builders